The Challenge
PetSmart needed a unified digital presence that served multiple distinct audiences — shareholders and media, 65,000+ associates across the U.S., Puerto Rico, and Canada, and HR teams managing complex benefits programs. Each platform required different architectures, different content strategies, and different security models, but all needed to feel unmistakably PetSmart.
Our Approach
We designed and built three interconnected but independent web platforms, each tailored to its audience while maintaining brand cohesion across the ecosystem.
petsmartcorporate.com
The corporate and shareholder site — built to communicate PetSmart’s strategy, timeline, company history, executive team, press releases, product recalls, and visual brand assets. Clean, authoritative, investor-ready.
petsmartdish.com
The primary employee communications network, built on WordPress and highly customized to enable easy access by all employees. This became the go-to channel for associate news, company updates, and internal engagement — serving as the digital heartbeat of PetSmart’s internal culture.
benefits.petsmart.com
The official benefits information site covering programs across the United States, Puerto Rico, and Canada. Three distinct sites under one umbrella, with clear navigation and organized around the complex matrix of benefits offerings for a workforce of this scale.
The Result
A cohesive digital ecosystem that streamlined communications across every level of the organization — from the boardroom to the store floor. Maintained and evolved over a multi-year partnership.